In terms of revenue, the global content curation market was estimated to be US $ 524.85 Mn in 2020 and is expected to reach US $ 2,427.60 Mn by 2030 growing at a CAGR of 17.5% over the forecast period. Latest added Content Curation Market research study by Absolute Markets Insights (AMI) offers detailed product outlook and elaborates market review till 2030. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Hootsuite Inc., Read It Later Inc., Scoop.it, Sendible, SocialPilot, Storyful Limited, Act-on Software Inc., Buffer Inc., BuzzSumo, Curata Inc., eClincher Inc., Flipboard Inc. amongst others. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.
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This report studies the Content Curation Market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the Content Curation Market by companies, region, type and end-use industry.
Scroll down 100s of data Tables, charts and graphs spread through Pages and in-depth Table of Content on ”Global Content Curation Market By Type (Real Time Curation And Blog Curation); By Organization Size (Large Enterprises And Small And Medium Enterprises); By Application (Healthcare, Travel & Tourism, Education, Retail And Others); By Region (U.S., Canada, Mexico, Rest Of North America, France, The UK, Spain, Germany, Italy, Nordic Countries, Benelux Union, Rest Of Europe, China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia, Rest Of Asia Pacific, Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest Of Middle East & Africa, Brazil, Argentina And Rest Of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends And Forecast, 2021 – 2030″. Early buyers will get 10% customization on study.
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To Avail deep insights of Content Curation Market Size, competition landscape is provided i.e. Revenue Analysis (M $US) by Company (2018-2020), Segment Revenue Market Share (%) by Players (2018-2020) and further a qualitative analysis is made towards market concentration rate, product/service differences, new entrants and the technological trends in future.
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Content curation is a process of gathering information from various sources, relevant to a particular topic with the intention of adding value to the information. It allows to extract information from other authentic means to save time and resources required for generation of new content. It includes benefits more than just creating quality information. Content curation helps to cater the existing audience as well as to reach new audience building network with better connections, to increase the reach of the content. Content curation is the procedure that involves collecting and reviewing content, based on a specific category and relevant to given target audience.
The content collected from various sources is given a personal touch by using different ways of editing the content. The curated content is then made available through different modes of communication. In order to avoid the legal issues regarding content curation, it is essential to quote and link the original source of the information. Content curation is helpful to increase the online presence and to promote growth and reach of the channel. As per Absolute Market Insights, the booming content marketing trend has fueled the growth of global content curation market. For instance, more than 50 million businesses use Facebook for branding with more than 2.5 billion monthly activities.
Video curation being the sub-part of the real-time content creation, works in a similar way. Video curation includes selection of parts from the available video content that are relevant to the selected topic. Furthermore, from a huge array of video content available, it is essential to curate the video content in a particular flow so that it does not look vague and disconnected from other parts of the video. Another aspect to the video curation is selection of videos. Video curation is also done using software programs that automates the whole process of video curation. Even if the complete video curation process has automated softwares that are available in the market, selecting videos personally is the most effective way to increase the target audience reach. Video curation is not only gaining popularity on the social media but also there are a number of websites that curate video content. The rise of video content curation to cater the flourishing video marketing activities has influenced growth of content curation market globally.
The content curation market is primarily divided into two segments, real time curation and blog curation. Real-time curation involves curation of upward trending content making it more engaging to existing and new audience. Blog curation involves publishing huge amount of content and sharing the best content from across the web along with the topics discussed on other websites. In 2020, real-time curation held a share of 43.76%, however blog curation is anticipated to register the highest CAGR of 19.1% over the forecast period. Real-time curation has significant presence since pre-scheduled sharing of older content doesn’t have the same impact as sharing of it in real-time. The real-time content generation is evolving with continuously increasing reach of the internet connectivity.
Real-time curating involves the usage of relevant information along with curating of the newest information possible. This is essential in order to satisfy the needs of the audience. Content curation technique is being widely adopted by both, small and medium enterprises and large enterprises. Owing to the increasing platforms available for small businesses to market their products and services with a lesser budget than the traditional marketing budget, the small and medium enterprises have started incorporating content curation tools in their marketing strategies to increase the reach of the audience. For instance, Kitedesk, a sales prospecting software company, curated content by collaborating with a speaker/journalist, Jeff Goldberg, to increase the reach of their audience. This has led to the highest growth rate of small and medium sized companies segment in global content curation market over the forecast period.
The content curation market has wide application across healthcare, travel and tourism education, retail and other industrial sectors owing to increasing use of online platforms for communication purposes. The education sector held a highest market share of 38.30% in 2020 and is expected to reach 43.09% by 2030, owing to the increasing usage of curated content by the universities which intend to provide the students with quality information. The retail sector is expected to witness increased adoption of content curation to tackle the growing competition. For instance, an online retailer, Fetch curates content on their social media pages by posting pictures of other people’s pets. Through this curated content, they were able to grow their audience to over 6500 followers on Instagram. The curated content was a mix of their own unique images along with the content from the other sources.
The Content curation market is expected to gain momentum in the Asia Pacific region with the CAGR of 19.0% and is expected to generate revenues of US $ 646.71 Mn by the end of 2030. In 2020, North America held the highest market share owing to increasing investment of SMEs in digital solutions that is expected to help them streamline and automate their marketing activities.
Global Content Curation Market Segments:
Content Curation Market: By Type
- Real-time Curation
- Blog Curation
Content Curation Market: By Organization Size
- Large Enterprises
- Small and Medium Enterprises
Content Curation Market: By Application
- Travel and Tourism
Content Curation Market: By Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America
The large scale Content Curation Market report defines CAGR value fluctuation during the forecast period of 2021-2030 for the market. The market research analysis conducted in this report provides an examination of various market segments that are relied upon to monitor the fastest development amid the estimated forecast frame. The company profiles leading to all the chief and dominating market players and brands that are taking steps such as product launches, joint ventures, mergers and acquisitions have been included in the report. Content Curation Market research report is a window to the industry which explains what market definition, classifications, applications, engagements and market trends are.
The research report of the global Content Curation market provides answers to the following key questions:
- What is the expected market size, share, and CAGR of the Content Curation report by the end of the forecast period of 2030?
- Does the report give customized insights on market segmentation as well as the intended audience?
- What are the prime market growth driving factors and threats responsible for setting up the development of the Content Curation market worldwide?
- What are the prominent market players operating in the Content Curation market? What strategies are adopted by them to stay ahead in the market?
- What are the emerging and evolving technologies shaping the growth of the global market across various regions?
- What are the opportunities in store of the business owners in the years to come?
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